The Sixties . . .
(Page 2)
Eight months later, the follow-up single, "Paradise", with its
infectious singalong 'La la la las' was released. This one also garnered
moderate regional airplay and sales, especially on the West Coast, but
ultimately failed to capture national attention. The song "bubbled
under" at #126, but the "Paradise" recording session was to yield a
million selling chart-topper!
April originally thought of the idea to sing "Deep Purple." Recalls
April: "In rehearsal, Nino sat at the piano and started being very funny
with the song, and we laughed..but then, we stopped and said `Gee, it
sounds good...kinda country." Adds Nino: "I didnīt have enough range
to sing `Deep Purpleī as originally written, so I used a falsetto,
just kidding around. She was laughing, and I was laughing...then this
girl walked in and said `I love that!ī" April: "And then Nino decided
to sing one chorus alone, without me, and he didnīt know the
words...so I started to softly feed him the words. We didnīt know what
we were doing. But this girl said `I love the way youīre talking and
heīs singing,ī so we thought maybe itīs a good idea." Nino: "We
should have such an idea every six months."
With only 14 minutes of studio time remaining on the "Paradise" session,
Ahmet allowed Nino to attempt a quick "Deep Purple." After briefing the
studio musicians and singers, as there was no time to rehearse, Nino and
April recorded the run-throughs of the 1939 Mitchell Parrish-Peter
DeRose classic. They got two takes down within the time limit. The
master tape was sent to Ahmet Ertegun in New York intact with some
erroneous chords and Nino's wheezy, amateurish harmonica playing.
Ahmet's silence was deafening. When finally asked his opinion, he said
that "Deep Purple" was not only embarrassing, but the worst thing Nino
and April had ever done. (One wonders if Ahmet had heard their "Baby
Weemus," a novelty wherein April sings in a chipmunky childlike voice?)
Ahmet placed the dreaded "Deep Purple" on a distant back burner, and put
"Paradise" on the market. When "Paradise" achieved only mediocre
success, Nino wanted to be released from his Atlantic contract so he
could sign with his friend Phil Spector, who believed in "Deep Purple."
Eventually, Ahmet acquiesced to an ATCO release, with the specific
understanding that if it wasn't a hit, Nino and April could have their
contract back. The order of the artists' names on the label were
reversed to Nino Tempo and April Stevens, and "Deep Purple" was
unchained, soaring to #1 in the fall of 1963.
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Click
here for a rare video
(Windows Media) of Nino & April singing "Deep Purple" on a
prime-time Dick Clark special from 1963. A short interview follows the
lip-synched performance.
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Aside from its obvious success and popularity, the "Deep Purple" single
had a few lesser known distinctions associated with it. For over 20
years, the B side, "I've Been Carrying A Torch For You So Long That I
Burned A Great Big Hole In My Heart," held the record for the longest
title on the flip side of any number one single.
And, until Tina Turner
came along with "What's Love Got To Do With It" in 1984, April had the
dubious honor of waiting the longest period of time (12 years) between
her first national hit and her first #1 hit. Persistence indeed!
More prestigious, of course, was the presentation of the 1963 Grammy
Award to Nino and April for Best Rock and Roll Recording, besting such
enduring pop music classics as Lesley Gore's "It's My Party" and Sam
Cooke's "Another Saturday Night."
In 1975, "Deep Purple" again became a top 20 hit by Donny and Marie
Osmond, "copied to the breath" according to April and Nino's delightful
mother, Anna.
Click here for more on Nino and April's careers through the 60's
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